marketing

We’re in The News!

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Discussing modern day marketing and how we do it in :

Remodeling Magazine

We are moving to e marketing because it’s more sustainable than snail mail. E marketing doesn’t require little gas powered trucks driving all over to deliver cards with our contact info on them.

But in order for this to work we need your help. When you share our newsletters and other marketing materials with your friends and neighbors, you are helping all of us be more sustainable!

We’re On Vimeo! Take 2!

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Check out this cool, new trailer about our team at Myers Constructs, Inc.

This is just another example of our efforts to market our business without polluting the earth in the process. We’ve found that we don’t have to rely so much on the postal service to deliver printed marketing materials when we get great results from the organic sharing of our messages. So, please share this clip with your circle of contacts … and stay tuned for more fun media soon!

Blogging and the Brand Connection

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Our company has recently been exploring cross-blogging opportunities, and we’ve had some success doing so. In fact, just this morning, we sent off a draft of a blog we will be sharing with a local landscape designer for her e-newsletter. Throughout this process, some issues have arisen — mostly relating to protecting and enhancing our brand strength/recognition.

There were times, for instance, when we passed on an opportunity to participate in another company’s blog because the inviting party did not understand our message/brand. Some of those sites were just collecting other bloggers in the field of remodeling, and they didn’t have any real connection to what we do. One example was a “Do It Yourself” website that helps homeowners do their own home remodeling. That’s just not our message. It’s not what we sell. Another example was a blogger who wanted to post what we felt was a sexist message. Again, not something we wanted to participate in. We felt that cross-blogging with these sites would not have been good exposure, and could have even damaged our brand.

Of course, we don’t want to limit ourselves to the narrow approach of working only with companies that are very similar to our own, but we do look for partners who have a complementary product/service line, personality and target market. Just as, say, a professional chef might look to share her blog with websites specializing in city living, parenting, food allergies, food associations and professional organizations.

Finding the right partners for these relationships isn’t an exact science, and we don’t have a checklist for making good choices when cross-blogging. But we do have a keen eye for protecting our company from risk.