I have to say, I’ve never understood why people buy residential remodeling projects from people who are not domestic. There are scores of contractors and builders in the business who can handle the technical aspects, the nuts and bolts, of home renovation – but it ends there. They don’t understand the finer points of home renovation, including how homeowner emotions are so closely tied to how a home looks, feels and operates. I like thinking of this as the “soft touch” aspect of the business.
