Changing to this new interactive website is just part of our efforts to green up our marketing.
You may remember we have in the past done direct mail marketing of attractive photo cards showing our projects in all their glory. Spectacular!
These “snail mail” cards worked very well for us in many ways.
One truly unique thing that used to happen is that the recipients would hang on to a card sometimes for years until they were ready to call us. These cards worked a bit like talismans keeping folks focused on the goal of their future home renovation.
Another nice thing was that the cards would often be handed out to folks who were not on our mailing list at all. Their recipients would hand then out to people they met at cocktail parties, or to neighbors or friends who they knew had a project coming up.
To green up our marketing we are going to try to eliminate mass direct mailings of those cards. These use a lot of paper and fuel to move paper then cards around etc etc. They have a large carbon footprint.
We want to trim our company’s carbon footprint. So we are switching to e newsletters, social networking, and our website.
You can help us maintain a smaller carbon footprint buy sharing our newsletters and website links with your friends.
We do still have those shiny attractive cards. If you would like some to hang on to or to hand out we will give them to you. Just let us know.
Thanks
Diane