Yesterday, my neighbor asked me about her kitchen. She explained that she hates the one she has, and she was obviously anxious about getting it renovated. But she was completely confused about how to get started or even identify what sort of renovation she wants. She made the mistake that many people do: jumping right into thoughts about cabinets, layouts and other fixtures. I told her what I tell all of our clients — these items are really just a distraction when you are starting to think about your projects. The features come much later during the design phase. At our company, we do dozens of renovation projects every year, so understanding where to start is second nature for our team. But that means that we sometimes forget to put ourselves in the shoes of people like my neighbor. She really needs some information to help her figure[...]